Colleges and Universities Offering Bachelor of Marketing in Ghana

Course Name: Bachelor of Marketing(Marketing)
Major Subject: Marketing
Course Category: Degree Courses

Institutions Offering Bachelor of Marketing

Central University, Miotso
Admission requirements:

An applicant must have credit passes (A1-C6) in core English, core Mathematics, and either core Integrated Science or Social Studies and three elective subjects, with an overall aggregate score of Thirty-six (36) or better. In addition, candidates must satisfy the specific requirements of the relevant Faculty/School. The entry is at Level 100:

a.Senior Secondary School Certificate Examination (SSSCE).

An applicant must have credit passes (A-D) in core English, core Mathematics and either core Science or Social Studies and three elective subjects, with an overall aggregate score of Twenty-four (24) or better. In addition, candidates must satisfy the specific requirements of the relevant faculty/school. Entry is at Level 100.

b.General Certificate of Education (GCE) Ordinary and Advanced Levels.

An applicant must have at least credit passes in 5 subjects (including English Language and Mathematics at the GCE Ordinary Level and at least 2 passes at the GCE Advanced Level. One of the Advanced Level passes must be grade ‘D’ or better. A pass in General Paper must also be obtained. Entry is at Level 100.

c.Professional qualifications/Tertiary Diplomas (Entry at levels 200 and 300).

The level of placement of professional certificate and tertiary level diploma holders will depend on the assessment of their certificates or diplomas in relation to the programme desired. All professional certificate and tertiary level diploma holders must have either G.C.E. “O” Level credit passes in English Language and Mathematics or SSSCE/WASSCE credit passes in English Language and Core Mathematics to qualify for admission. The placement level of candidates will depend on assessment of their certificates by the relevant Faculty/School or Department.

d.Admission through Mature Students’ Entrance Examination.

The candidate must be at least 25 years old by 31st December of the year preceding the examination. A certified copy of birth certificate is required. The date of issue of the birth certificate should not be less than five years from the date of the completion of the admission forms. The submission of fraudulent certificates is grounds for withdrawal at any point in a student’s enrolment.

Mature Students’ Entrance Examinations consist of a General Paper for all candidates and two papers in the area(s) of specialization desired.

e.Applicants with foreign certificates.

Foreign applicants must have qualifications equivalent to the above to be considered for admission. Their results must also be translated into English and they should be able to read and write in English. Additionally, all foreign certificates validated by the National Accreditation Board. Applicants may also be required to pass an entrance examination/interview.

In addition to the general admission requirements, Schools, Faculties and Departments may have special entry requirements. The academic catalogues of the Schools and Faculties must be consulted for up-to-date information.

f.Entry requirements for Diploma programmes

To be admitted to a Diploma programme, a candidate must satisfy the following minimum requirements besides conditions stipulated for the particular programme:
Ghana Institute of Management and Public Administration, Accra
Admission criteria

(i) Senior Secondary School Certificate Examinations (SSSCE), and West African Senior School Certificate Examinations (WASSCE) candidates:
-SSSCE Candidates: Credit Passes (A-D) in six (6) subjects comprising three (3) core subjects, including English Language and Mathematics, plus three (3) relevant elective subjects.
-WASSCE Candidates: Credit Passes (A1-C6) in six (6) subjects comprising three (3) core subjects, including English Language and Mathematics, plus three (3) relevant elective subjects.

(ii) General Certificate of Education (GCE) Advanced Level candidates:
-Passes in three (3) GCE Advanced Level subjects (at least one of the passes should be Grade D or better).
-Also, the applicant must have had credit passes (Grade 6) in five GCE Ordinary Level subjects including English, Mathematics, a Science subject (for non-science students) and an Art’s subject (for science students).

(iii) Admission of Higher National Diploma (HND) candidates to first-degree programmes:
-Applicant must have graduated with a good HND certificate (at least second class lower division). In addition, the applicant must have acquired a minimum of two (2) years post-HND qualification working experience. Other diploma qualifications from elsewhere assessed to be equivalent to HND by the National Accreditation Board (NAB) may be similarly considered

(vi) Advanced Business Certificate Examination (ABCE) candidates:
-Passes in three (3) subjects (at least one of the passes should be Grade D or better). Also, the applicant must have credit passes in five (5) subjects including English, Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE)

(v) Mature Students’ entry:
-Mature students entry avenues to tertiary education provide opportunities for people who could not do so earlier to further their education at the tertiary level after years in the workplace.
-The applicant must be at least twenty-five (25) years old, at the time of registration and show proof of age with birth certificate or any legitimate document.
-An applicant must pass the mature students’ entrance examinations conducted by GIMPA in English, Mathematics and an Aptitude test

(vi) Foreign Qualifications:
-All foreign qualifications would be referred to the National Accreditation Board (NAB) for determination of equivalences and eligibility for admission to tertiary institutions in Ghana in accordance with the National Accreditation Board Act, 2007 [Act 744 (2(2b)].Note should be taken however that the American SAT, TOEFL etc. cannot in themselves be acceptable as entry qualifications into GIMPA.

Course duration: 4 years
Academic City University College, Accra
Course Structure:

Year 1

BCW 101 Fundamentals of Information Technology
BCW 103 Communication Skills 1
BCW 105 French Language 1
BBA 101 Basic Mathematics
BBA 103 Fundamentals of Business
BCW 102 French Language 2
BCW 104 Communication Skills 2
BCW 106 African Studies
BCW 108 Logic and Critical Thinking
BBA 102 Principles of Management

Year 2

BBA 201 Principles of Microeconomics
BBA 203 Introduction to Financial Accounting
BBA 205 Commercial Law 1
BBA 207 Introduction to Public Administration
BBA 209 Introduction to Marketing
BBA 202 Principles of Macroeconomics
BBA 204 Cost and Management Accounting
BBA 206 Business Mathematics
BBA 208 Commercial Law 2
BBA 210 Business Ethics & Corporate Governance
BBA 212 Introduction to Human Resource Management

Year 3

BBA 301 Management & Organizational Behaviour
BBA 303 Quantitative Methods
BBA 305 Computer Applications in Management
BBA 307 Business Finance
MKT 301 Consumer Behaviour
MKT 303 Marketing Information Systems
BBA 302 Business Research Methods
BBA 304 Managerial Economics
BBA 306 Production Management
MKT 302 Brand Management
MKT 304 International Marketing
MKT 306 Integrated Marketing Communications

Year 4

BBA 401 Entrepreneurship & New Venture Creation
BBA 403 Company Law
MKT 401 Marketing Research
MKT 403 Advertizing & Public Relations
MKT 497 Project 1
BBA 402 Strategic Management
MKT 402 Social Media Strategy
MKT 404 Services Marketing
MKT 406 Sales Management
MKT 498 Project 2

Electives
MKT 405 Business Environment
MKT 407 E-Commerce
MKT 409 Financial Markets & Institutions
MKT 411 Corporate Brand Identity Design
MKT 413 Industrial Relations
MKT 408 Marketing Analytics
MKT 410 Marketing Strategy
MKT 412 Global Trade & Business
MKT 414 Supply Chain Management
MKT 416 Marketing of Financial Service
University of Ghana, Accra
Admission requirements:
All admissions will be to Level 100.

Senior Secondary School Certificates (SSSCE/WASSSCE)
Baccalaureate (French)
International Baccalaureate (IB)
GCE (Cambridge) - 'A' and 'O' Levels
GCSE & 'A' Levels
American High School - Grade 12 examinations
Other external qualifications which have equivalences to the WASSSCE/SSSCE and the GCE (A Levels)
All applicants who have ever attended or graduated with Certificate/Diploma from the University of Ghana from 1996 to date should indicate their **STUDENT IDENTITYNUMBERS** on their application forms. The same number will be used in the intended programme of study if admitted.

Since the 2007/2008 academic year, the University of Ghana has ceased to admit applicants with the West African Examination Council’s Ordinary and Advanced Level Certificates

All Applicants must take note that the process for admission to the University of Ghana is very transparent. Applicants should therefore beware of any persons who may approach them on the pretext of assisting them gain admission for a fee.

University College of Management Studies, Accra
Admission requirements:
LEVEL 100
SSSCE Credit Passes (A-D) in three (3) Core subjects and three (3) Elective subjects.

WASSCE Credit Passes (A1-C6) in three (3) Core subjects and three (3) Elective subjects.
Other recognised qualifications such as GBCE, ABCE and GCE ‘A’ Level (2 Passes).

Baccalaureate with English Proficiency for French applicants.

WASSCE/NECO with six (6) Credit Passes including English and Mathematics for Nigerian applicants.

DIRECT ENTRY TO LEVELS 200 and 300
Holders of HND, University Diploma and Professional qualification shall be considered for admission to Levels 200 or 300 based on NAB guidelines.

MATURE APPLICANTS
Mature applicants shall be 25 years and above as at time of applying with considerable education would be admitted after passing an entrance examination and interview.
Ghana Baptist University College, Kumasi
Admission requirements:
Five credits at the GCE Ordinary Level including English Language and Mathematics plus three passes at the GCE Advance Level, or an aggregate score of 24 or better including Core Mathematics, Core English, and Integrated Science/ Social Studies and any three elective subjects in the WASSCE/SSSCE

Five GCE Ordinary Level, passes including English Language and Mathematics or WASSCE/SSCE with three or more passes including English Language and Mathematics with working experience.

They must have attained a minimum age of twenty-five (25) years at the time of submitting the application materials (photocopy of birth certificate is required). They must attend the Access Course organized by the University College, and pass the Examination which entails General Paper, English Language, and Mathematics, with an average score of 60%.
Catholic Institute of Business and Technology, Accra
Admission requirements:
The following qualifications are also acceptable for admission to degree programmes in the Department of Business Administration at the Catholic Institute of Business and Technology

Diplomas from a recognized university
Post-Secondary Teacher Training College certificate from a recognized institution
Higher National Diploma (HND)

Candidates applying as Mature Students must be at least twenty five (25) years at least two (2) years’ working experience and/or evidence of any other educational upgrading. Note that all matured students will be invited for an interview.
Methodist University College Ghana, Accra
Admission requirements:
Credit passes (minimum of a D for SSSCE or C6 for WASSCE) in three (3) core subjects including Core Mathematics and English, and three (3) elective subjects in the WASSCE (with Aggregate score of not more than 36) or SSSCE (with Aggregate score of not more than 24).