Colleges and Universities Offering Bachelor of Marketing in Tanzania

  • Course Name: Bachelor of Marketing(Marketing)
  • Major Subject: Marketing
  • Course Category: Degree Courses

The Bachelor of Marketing program in Tanzania equips students with the necessary knowledge and skills to excel in the dynamic field of marketing. This comprehensive degree offers a deep understanding of marketing principles, consumer behavior, market research, strategic planning, and digital marketing strategies. Through practical coursework and industry exposure, students develop critical thinking, communication, and problem-solving skills essential for success in the marketing industry. Upon graduation, students can pursue numerous career opportunities, including:

1. Marketing Manager
2. Brand Manager
3. Market Research Analyst
4. Advertising Executive
5. Sales Manager
6. Digital Marketing Specialist
7. Public Relations Officer
8. Media Planner
9. Social Media Manager
10. Customer Relationship Manager

These career paths offer exciting challenges and growth potential for Bachelor of Marketing graduates in Tanzania.

Institutions Offering Bachelor of Marketing

  • College of Business Education College of Business Education, Dar-es-salaam  
    Minimum entry requirements:
    - Any two Principal passes in “A” Level with a score of 4 points and above but for Accountancy Programme one should have at least a ‘D’ pass in Mathematics at ‘O’level
    - Two year Diploma with second class and above from a NACTE recognized Institution specialized with a GPA of 3.0 or above.

    For previous year’s graduates up to 2013:
    - Two principal or subsidiary passes in appropriate subjects in the (A.C.S.E.E.) or equivalent based on the following grade point conversion scale:
    (A=5; B+= 4; B= 3; C=2; D=1; S=0.5 and F=0 point) [The Principal level passes in religious subjects are not counted]
    OR
    - Ordinary Diploma (NVA level 6) in Business Studies with a GPA of 3.0 and above

    For graduates of 2014 and above
    - Two passes of at least ‘D’ grade in appropriate subjects in the (A.C.S.E.E.) or equivalent total of 2.0 points based on the following grade point conversation scale. (A=5; B+=4; B=3; C=2; D=1; E= 0.5 and F=0 point)
  • University of Iringa University of Iringa, Iringa  
    Admission requirements:
    Category A: Form VI Direct entrance and Diploma graduates under NACTE must apply directly to university or through our online registration service.

    Category B: Equivalent Qualifications (Diploma holders which are under and NACTE)

    Candidates eligible for admission to the course must be Diploma holders in either Business, Economics, Science , Commerce, or Agriculture from an accredited university/college with at least four (4) passes in a Certificate of Secondary Education Examination (CSEE) Form IV at 'O' Level and a pass in Mathematics.
  • University of Dodoma University of Dodoma, Dodoma  
    Admission requirements:
    Direct Entry;

    Two principal passes in any subjects, except Religious studies, with a
    subsidiary pass in Mathematics and/or Basic Applied Mathematics at A‟ level or at least “C” grade in Mathematics at the O‟ level.

    Equivalent Entry;

    Diploma in Commerce, Accountancy, Banking and Finance, Procurement and Supplies Management, Commerce, Marketing, or Economics with an average of “B” or GPA of 3.0 and four passes at "O‟ level.

    Duration:3 years
  • Mount Meru University Mount Meru University, Arusha  
    Admission requirements:
    Two principal passes one of which must be in Mathematics or Economics or Commerce or Accountancy.

    Diploma in: Business Administration ,Finance and Banking ,Economics and Finance, Business Management, Accountancy with an average of B+ or GPA of 3.0
  • The Open University of Tanzania The Open University of Tanzania, Dar es Salaam  
    Admission requirements:
    Diploma in Business Administration, Accounting, Banking
    and Financing, Commerce, Marketing or Economics with
    at least a 'B' average or GPA of 3.0
  • University of Dar es Salaam University of Dar es Salaam, Dar es Salaam  
    Duration :3 years
  • University of Arusha University of Arusha, Arusha  




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