Colleges and Universities Offering Bachelor of Business (Honours) Digital Marketing in Malaysia

Institutions Offering Bachelor of Business (Honours) Digital Marketing

•  Saito University College, Petaling Jaya  
  Course entry requirements
  One of the following:
  -Pass in Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  -Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of ‘Jayyid’ and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  -Pass Unified Examination Certificate (UEC) with minimum of 5 B’s which includes English and Mathematics.
  -Pass in Matriculation / Foundation from any IPTS / IPTA/ Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0
  -Pass in Diploma (level 4) with a minimum of PNGK 2.0
  -Any other qualification required as equivalent by the government of Malaysia.
  
  Course duration: 3 years / 6 semesters
  
  Mode of study: Full time
  
  Course content:
  (i) Year 1
  -TITAS / Bahasa Melayu Komunikasi 2
  -Principles of Marketing
  -Principles of Management
  -Business English / English
  -Accounting
  -Microeconomics
  -Management Information Systems
  -Hubungan Etnik / Pengajian Malaysia 3
  -Business Mathematics
  -Kemahiran Kepimpinan dan Hubungan Insan / Entrepreneurship
  -Critical Thinking
  
  (ii) Year 2
  -Consumer Behaviour
  -Macroeconomics
  -Ekonomi Malaysia
  -Business Writing
  -Financial Management
  -Human Resource Management
  -Digital Marketing
  -Brand Management
  -Business Law
  -Khidmat Masyarakat / Aktiviti Ko-Kurikulum
  -Web Design
  -Social Media and Mobile Marketing
  
  (iii) Year 3
  -Marketing Research
  -Electronic Marketing
  -Effective Marketing Communications
  -Digital Content Marketing
  -Search and Email Marketing
  -Strategic Marketing Management
  -Business Consultancy / Management Project
  -International Marketing
  -Big Data and Emerging Innovation
  -Digital Marketing Planning and Strategy

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