Colleges and Universities Offering Facebook for Business in Ireland

Institutions Offering Facebook for Business

•  Pitman Training, Dublin  
  Course duration: 15 hours
  
  Course content
  Module 1 - Facebook Basics - What and Why? - Features, audience, benefits, types of profile, setting business objectives
  
  Module 2 - Personal Facebook - Creating a personal account - timelines, finding friends, lists, status updates, Facebook for mobile devices
  
  Module 3 - Facebook for Business - Creating, improving, and promoting a page, using the Facebook page to promote a business or event, Facebook apps
  
  Module 4 - Developing Engagement on a Business Page - Attracting fans using content, links and promotion from a personal profile, knowing when to post, competitions, advertising, including sponsored stories, promoted posts and offers, integration with other marketing activities
  
  Module 5 - Measuring Engagement on a Business Page - using Insights, Likes and Reach tabs, measuring advertising success, best practices

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