Colleges and Universities Offering Bachelor of Arts (Hons) Marketing in Malaysia

Institutions Offering Bachelor of Arts (Hons) Marketing

•  UCSI University, Kuala Lumpur  
  Course entry requirements
  ​(i) UCSI Foundation year
  -Pass, with a minimum CGPA of 2.0
  
  (ii) STPM
  -Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
  
  ​(iii) A-Level
  -Minimum 2 principals (D)
  
  (iv) ​UEC
  -Minimum 5 credits (B6) and pass (C8) in Mathematics and English
  
  (v) ​National Matriculation
  -Minimum CGPA of 2.0
  
  (vi) International Baccalaureate (IB)
  -Minimum score of 26 points in 6 subjects
  
  (vii) Canadian Pre-U
  -Minimum average of 60% in 6 subjects
  
  (viii) AUSMAT/HSC/ SACE/TEE/WACE
  -Minimum average of 60% in 5 subjects
  
  (ix) Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
  -Minimum overall average of 60%
  
  (x) Diploma (business-related)
  -Minimum CGPA of 2.0
  
  (xi) Other equivalent qualifications
  -To be reviewed by the faculty on a case-to-case basis
  
  
  Note (Source: Surat Pekeliling MQA Bil 2/2016) :
  The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
  
  Entry requirements for foundation year
  Academic requirements
  (i) SPM
  -Pass SPM with minimum 5 credits
  
  (ii) O-Level
  -Minimum 5 credits (C)
  
  (iii) UEC
  -Pass UEC with minimum 3 credits (B6)
  
  (iv) Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
  -Minimum overall average of 50%
  
  (v) Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
  -Minimum overall average of 60%
  
  Note:
  The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement
  
  English language requirements
  (a) For Local Students
  (i) MUET
  -Band 3
  
  (ii) SPM English Language
  -Grade B+
  
  (iii) SPM English Language 1119/O-Level/IGCSE
  -Grade C
  
  (iv) UEC English Language
  -Grade A2
  
  (v) IELTS
  -Band 5.5
  
  (vi) TOEFL iBT
  -46
  
  If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
  
  (a) For International Students
  (i) Cambridge Linguaskill
  -160
  
  (ii) IELTS
  -Band 5.5
  
  (iii) Cambridge English Qualifications and Tests
  -160
  
  (iv) TOEFL IBT
  -46
  
  (v) Pearson Test of English
  -51
  
  International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
  
  Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  
  The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
  
  Course duration: 3 years
  
  Mode of study: Full time
  
  Intakes: January, May and September
•  First City University College, Petaling Jaya  
  Course entry requirements:
  (i) STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
  
  (ii) UEC – Minimum 5Bs (including Mathematics and English)
  
  (iii) GCE A-LEVEL – Minimum 2Es
  
  (iv) FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  
  (v) DIPLOMA – Pass with minimum CGPA 2.0
  
  (vi) OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
  
  Course duration: 3 years
  
  Intake: February 2022, June 2022, September 2022
  
  Course content:
  (i) Year 1
  -Economics
  -Principles of Accounting
  -Business Mathematics
  -Business English
  -Business Statistics
  -Principles of Management
  -Financial Accounting 1
  -Principles of Finance
  -Principles of Marketing
  -Business Law
  
  (ii) Year 2
  -Entrepreneurship and Enterprise Management
  -Management Information System
  -Business Project Management
  -International Business
  -Marketing Management
  -Business Research Methods
  -Social Media Marketing
  -Customer Relationship Management
  -Marketing Communications
  -Service Management
  
  (iii) Year 3
  -Strategic Management
  -Supply Chain Management
  -Marketing Research
  Elective 1 (select ONE) :
  • Business to Business Marketing
  • Consumer Behaviour
  Elective 2 (select ONE) :
  • Marketing Consultancy
  • Product Management
  -Undergraduate Project
  -Global Cross-Cultural Management
  -Ethics in Business
  -Retail Management
  Elective (select ONE) :
  • Risk Management
  • Organisational Development Management
  Industrial Training

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