Colleges and Universities Offering Certificate in Sales and Marketing in South Africa

Institutions Offering Certificate in Sales and Marketing

•  INTEC College, Cape Town  
  1.
  Duration: 18 months
  
  Minimum entry requirement:
  -Grade 12 (Std 10) or equivalent or 2 years verifiable and relevant working experience.
  
  Modules Overview:
  1.COMMUNICATION
  - Theoretical Aspects of Communication
  - Written Communication
  2. BUSINESS PRACTICE
  - Background to business
  - Business enterprise
  - General functions within the business
  - Financial functions of a business
  3. ENTREPRENEURSHIP
  - Planning to open a new business
  - Preparing to open a business
  - The business plan
  - Practical considerations
  - Financial considerations
  4. SALES PRACTICE
  - Selling and marketing
  - Selling and consumer behaviour
  - Types of selling
  - The selling process
  - Sales management
  5. MARKETING MANAGEMENT (MODULE A)
  - Introduction to marketing
  - The marketing environment
  - Consumer behaviour
  - Marketing segmentation, targeting and positioning
  - MIS and marketing research
  - Product planning, management and new product development
  - Distribution management
  - Pricing products
  - Promotions
  - Marketing strategy planning, implementation and control, and marketing in special fields
  6. MARKETING MANAGEMENT (MODULE B)
  - The scope and challenge of international marketing
  - The dynamic environment of international trade
  - Cultural dynamics in assessing global markets
  
  2. Sales Practice
  Duration: 12 months
  
  Minimum entry requirement:
  -Grade 12 (Std 10) or equivalent or 3 years verifiable and relevant working experience.
  
  Modules Overview:
  -Selling and marketing
  -Selling and consumer behaviour
  -Types of selling
  -The selling process
•  College Of Chartered Accountants, Sandton  
  Duration: 3 days
  
  Tuition fees: R 10,500
  
  Course Content:
  -The Marketing Management Process.
  -Understanding Consumer Buying Behaviour.
  -Targeting Attractive Market Segments.
  -Differentiation and Brand Positioning.
  -Product Decisions.
  -Pricing Decisions.
  -Distribution Channel Decisions.
  -Integrated Promotion Decisions.
  -Digital Marketing.
  -Marketing Strategies for New Market Entries.
  -Strategies for Growth Markets.
  -Strategies for Mature and Declining Markets.
  -Organising and Planning for Effective Implementation.
  -Measuring and Delivering Marketing Performance
•  Lyceum College, Braamfontein  
  Duration: 1 year
  
  Minimum entry requirement:
  National Senior Certificate or equivalent.
  
  Modules Overview:
  1. Management Principles & Techniques
  2. Business Communication
  3. Advertising Practice
  4. Marketing Management 1
  5. Consumer Behaviour
  6. Electives (select one)
  -Human Resources Management 1
  -Public Relations 1
  -Cost and Management Accounting 1
  -Quality Management
  -Financial Accounting 1
•  Skills Academy, Pretoria  
  Subjects covered
  
  (i) Introduction to Business English
  
  (ii) Face-to-Face Communication
  
  (iii) Sales Skills: Basic
  
  
  
  Entry requirements
  
  (i) Grade 10
  
  (ii) Learners must be at least 16 years of age
  
  (iii) Learners must be able to read and write in English
  
  
  Course duration: 4 months
•  Central Technical College, Cape Town  
  Duration: 50 hours
  
  Minimum entry requirement:
  -Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.
  
  Tuition fees: R 1,987.00 p/m
•  Inscape Education Group , Pretoria  
  Fees: R5895
  
  
  Program duration: 8 Sessions
•  Tshegofentse Training Academy, Vanderbijlpark  
  
•  Cyber College of Business and Technology , East London  
  
•  Continuing Education for Africa, Wellington  
  
•  BAB Developers., Cape Town  
  
•  REGENT Business School, Johannesburg  
  

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