Colleges and Universities Offering Certificate in Media Management in Brand Building in South Africa

Institutions Offering Certificate in Media Management in Brand Building

•  The Independent Institute of Education,Vega, Pretoria  
  Course structure
  
  (i) The Media Landscape
  
  (ii) Target Markets and Segmentation
  
  (iii) Media Research
  
  (iv) Concepts of Media Planning and Strategy
  
  (v) Traditional Big Media (TV, Newspapers, Magazines, Radio and Out-of-Home)
  
  (vi) Digital and New Innovative Media
  
  (vii) Media Strategy
  
  (viii) The Media Plan
  
  
  Fees: R16 500
  
  
  Program duration: 13 weeks
•  Creative Arts College, Durban  
  Duration: 10 months
  
  Minimum entry requirements:
  -Matric or Pre-Assessment or RPL
  
  Course Outline:
  -Media sector overview,
  -Communications methodologies,
  -Audio/Visual studies,
  -Design and development studies,
  -The brand and intellectual property,
  -Media management synergy

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