Colleges and Universities Offering Bachelor of Business Administration in Marketing management in Ivory Coast

Course Name: Bachelor of Business Administration in Marketing management()
Major Subject:
Course Category: Degree Courses

Institutions Offering Bachelor of Business Administration in Marketing management

Graduate School of Management, Abidjan
Bachelor of Business Administration in Marketing Management

Course Outline

Semester 1
ENGL197: Reading Comprehension
ENGL193: Academic and Business Writing
ENGL186: Listening and Speaking Skills
ENGL181: Western Civilization
FREN19: Techniques d'Expression
MATH189: College Algebra

Semester 2
ACCT221: Financial Accounting I
BSAD235: Business Communication
COSC271: Information Technology
ECON241: Microeconomics
ENGL211: English for Business
MATH209: Quantitative Techniques
MGNT234: Principles of Management

Semester 3
MKTG211: Principles of Marketing
MGNT221: Organizational Behaviour
ECON242: Macroeconomics
ACCT222: Financial Accounting II
ACCT231: Cost Accounting I
COSC272: Spreadsheet & Dbase
ENGL212:English for Academic Purposes

Semester 4
BSAD325: Organizational Theory and Practice
MGNT351: The Business Environment
HRMN333: Human Resource Management
MKTG352: Consumer Behaviour
BSAD341: Business Law I
ENGL313: English for Critical Thinkin

Semester 5
BSAD362: International Business Communications
BSAD399: Project Management
BSAD352: Managing in Organizations
MKTG324: Customer Relationship Management
COSC372: Management Information System (MIS)
BSAD342: Business Law II
MKTG316:Marketing Policy, Planning & Communication(MPPC)

Semester 6
BSAD465: Business Research Methods
MKTG446: Strategic Marketing Management
MKTG420: Contemporary Issues in Marketing
BSAD449: Total Quality Management
COSC422: Computer Application to Business & Finance
BSAD425: Corporate Strategy and Planning
MKTG426:Planning and Controling Advertising Campaign

Semester 7
BSAD415: International Business Case Study
BSAD450: Entrepreneurship Development
MKTG472: Integrated Marketing Communication
BSAD477: International Trade & Payment
MKTG475: Brand Management

Semester 8
COSC486: Seminar 1
BSAD489: Seminar 2
HRMN488: Seminar3
BSAD499: Thesis Defense

Course Duration:4-years [8-semesters]

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