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Colleges and Universities Offering Certified Professional Marketing Programme in Zambia
Course Name:
Certified Professional Marketing Programme()
Major Subject:
Course Category:
Certificate Courses
Institutions Offering Certified Professional Marketing Programme
Zambia Institute of Marketing
, Lusaka
Entry requirements:
-For those who entering into Level 1:
(i)They should have attained a full Grade 12 secondary school leaving Certificate with English.
(ii)They must be at least 16 years of age.
Course Duration: 2 years and 6 months.
Course Description:
-The course level semesters are as shown below:
a)Level 1 - ZIM Marketing Fundamentals:
-MF1 Principles of Marketing
-MF2 Fundamentals of Entrepreneurship
-MF3 Basic Finance
-MF4 Advertising
-MF5 Public Relations
b)Level 2 - ZIM Marketing Essentials:
-ME1 Marketing in Practice
-ME2 Business Law
-ME3 Customer Service
-ME4 Entrepreneurship
-ME5 Principles of Economics.
c)Level 3 - ZIM Marketing Professional:
-MPR1 Marketing Research
-MPR2 Consumer Behaviour
-MPR3 Integrated Marketing Communications
-MPR4 Digital Marketing
-MPR5 Logistics Management
d)Level 4 - ZIM Marketing Graduate:
-MG1 Strategic Marketing Management and Control
-MG2 International Marketing Strategy
-MG3 Services Marketing
-MG4 Selling and Sales Management
-MG5 Product and Brand Management.
e)Level 5 - ZIM Certified Marketer:
-CM1 Research Project
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