Colleges and Universities Offering SEO and Web Analytics Course in South Africa

Institutions Offering SEO and Web Analytics Course

•  Digital School of Marketing DSM, Ferndale  
  Modules
  Introduction to Search Engine Optimisation (SEO)
  -History of the Internet
  -They psychology behind user intent
  
  Fundamentals of SEO
  -Onsite and offsite methodologies
  -White hat SEO techniques
  -History of the algorithm
  -Structure of a website
  -Different types of sitemaps
  
  SEO for the User
  -User experience methodologies
  -Information architecture and website speed
  
  Labelling the Website
  -Correct website labelling techniques
  -Construction of meta tags and titles
  -How to use ALT text
  -How to internally link your website
  
  Link Building Techniques
  -Avoiding link building spam
  -Correct link building strategies
  -Creating link bait
  -Building a back link portfolio
  
  Web Analytics
  -Web Analytics,
  -Cookies and tracking,
  -Key terms and concepts in analytics, and
  -Segmentation in Google Analytics.
  -Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

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