Colleges and Universities Offering Digital Copywriting and Content Marketing Course in South Africa

Institutions Offering Digital Copywriting and Content Marketing Course

•  Digital School of Marketing DSM, Ferndale  
  Modules:
  
  Introduction to Copywriting
  -Influencing your target market through copywriting and content marketing
  -Creating digital touchpoints
  -Creating press releases
  -Creating copy for mobile, emails and websites
  -Writing landing pages with SEO techniques
  
  Approaching Your Content Marketing
  -Understanding personas
  -Creating your personas
  -Creating brand copywriting guidelines
  -Storytelling techniques
  
  SEO Copywriting Techniques
  -Defining your goals with keyword strategies
  -Defining site architecture based on keywords
  -Keyword research strategies
  -Keyword auditing tools
  
  Data Analytics in Content Marketing
  -Understanding your business objectives
  -Measuring your success metrics on different data tools
  

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