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Colleges and Universities Offering Diploma in Marketing in Malaysia
Course Name:
Diploma in Marketing(Marketing)
Major Subject:
Marketing
Course Category:
Diploma Courses
Institutions Offering Diploma in Marketing
New Era University College
, Kajang
Course entry requirements
-SPM with 3 Credits
-UEC with 3 Credits
-O Level / IGCSE / Other qualifications deemed equivalent by MQA
Course duration: 2 years
Intake: February, May and July
Course content:
-Principles of Marketing
-Consumer Behaviour
-Marketing Management
-Marketing Communication
-Sales Management
-Retail Marketing
-International Marketing
-Service Marketing
-Marketing Research
-E-Commerce
-Product Management
-Supply Chain Management
-Customer Relation
-Brand Management
-Digital Marketing
-Promotion and Event Marketing
-Introduction to Web Design
-Advertisement Strategies and Planning
-Business Mathematics
-Business Statistics
-Microeconomics
-Macroeconomics
-Principles of Business Management
-English
Tunku Abdul Rahman University College
, Kuala Lumpur
Course duration: 2 years
Intake: June and November (November intake only for KL main campus)
Course content:
-Principles of Accounting
-Economics
-Quantitative Studies
-Introduction to Business
-IT Fundamentals and Applications
-Fundamentals of Finance
-Fundamentals of Marketing
-Introduction to E-Commerce
-Principles of Management
-Fundamentals of Selling
-Principles of Retail Management
-Introduction to Human Resource Management
-Services Marketing
-Consumer Insight and Behaviour
-Digital and Business Transformation
-Business Law
-Marketing Research
-International Marketing
-Customer Relationship Management
-Ethics for Business
-Marketing Strategy
-Entrepreneurship
-Operation Management
-Elective
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