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Colleges and Universities Offering Certificate in Marketing Management and Public Relations in South Africa
Course Name:
Certificate in Marketing Management and Public Relations()
Major Subject:
Course Category:
Certificate Courses
Institutions Offering Certificate in Marketing Management and Public Relations
Academy of York
, Randburg
Admission criteria: Students taking this course should have completed ICB Business Literacy before starting this course.
Course duration: 6 months
Course content:
-The internal marketing environment
-The external marketing environment
-How to determine a marketing strategy
-Understanding Product, Place, Price and Promotion in the marketing mix
-The role of public relations and mass communication
-How to formulate a strategic marketing plan
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